Social media is one of the best ways if you want to make your presence felt as a brand. A lot can be gained when it comes to social media. It is very hard to convince people to use a particular media, the social media platform has to be used very diligently so that customers are able to interact and are also able to gain more and more out of that. Using the platform in the right way becomes very crucial here. So, here are 10 tips that can be used by you in improving your social media conversions.

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  1. Create More And More Groups And Join Forums: A number of social networks are there. Creating groups that are relevant to you and also to your industry will help you in connecting with the right audience and will also make sure that your message has been conveyed. In those groups and forums, it is important that you provide the right kind of information which can initiate the discussion.
  2. Have More And More Contests: This can increase the level of interaction twice as much as it is in the present. The contest can be as simple as a like or just commenting or anything which is not boring or tedious for the audience.
  3. Polls And Surveys: It is very important to know what your audience thinks about you. They are always ready to give you what they think about the site and about the products and the services you offer. They will give you a genuine opinion because they have been using the service, so it is important to conduct polls and surveys so that they feel involved and most important is working on those suggestions given by them.
  4. Be Quick When It Comes To Responding: Customer tries to associate with you after a certain period of time. So it is not a great idea to make them wait. If you make them wait, they will feel that you are least bothered and they tend to stop interacting with you.

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5. Appreciate Their Efforts: Who does not love recognition? Same goes for the customers. Appreciate them for their efforts that they have been putting in by posting photos, commenting on the website and much more. Curated content can also be used here, make sure you appreciate the person behind creating that content

6. Social Issues Engaging: Engaging through these issues is very important. By doing this, you will make them feel involved in this world. They relate more and more when such things happen.

7. Do Not Stop The Conversation: By just saying yes or no, generally tends to stop the conversation. Do not let the conversation end by doing so.

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8. The Way You Respond: It matters a lot. Do not make it way to professional. Make them feel that the brand is a human being only.

9. Usage Of Images: Images have a very deep impact on the customers. Make sure you use the right images and also at the right time. It also initiates the conversation as it has a very deep meaning attached to it.

 10. Time Management: It is very important when it comes to posting the content. Posting the wrong content at the wrong time leads to a lot of misunderstandings and also spoils the reputation of the brand as a whole.

Abhishek Tejpaul

Abhishek Tejpaul

Keeping the perfect harmony between the technical and business aspects of the product is where Abhishek finds his peace. As one of the developers who built ThoughtBuzz from the ground-up he knows the product inside out and constantly thinks of ways to make ThoughtBuzz more valuable everyday to the end-users. On a usual day you would find him in meetings, giving product demos and coding. He plans to start an exercise routine for himself one day (though he knows it will never happen) and loves to spend time with his family/friends.

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