In order to create a successful product, the golden rule is to rouse as much public interest in the product as possible. At a time when the internet and social media usage is rampant, the intention must be to create content that is as engaging as possible to ensure that the audience never miss it.

Social media forums provide a platform that renders it possible to make people follow the page you want them to without much effort. Twitter, for instance, provides you with a list of people and groups who carry like minded interests like you. This is the first step towards the creation of an audience base which is set to increase at a rapid pace in a short span of time.

A social media analytics tool of good calibre proves to be an effective implement   in such a scenario, since it can gather and provide data about the number of users who have retweeted or mentioned the product on twitter and the other social media forums and blog posts. This is an effortless way of getting hold of prospective customers.

A few ways of social media planning that can assist in the generation of better leads have been cited below-

Looking into the future –A Social media analytics tool is immensely useful when it comes to content curation or the process that involves scouring over large volumes of data over the internet. These tools are able to deliver the most popular content for the keyword in question and thereby present the company with the appropriate content that is required to be developed to grab the attention of the audience.

Videos as an invitation – Make use of the social media analytics tools while posting visual content such as images or videos so that more traffic is driven to your social media page and website.

Posting images on Twitter – Twitter continues to remain the hotbed of activity with over a million tweets bouncing off this forum every hour. It also implies that all the tweets posted by the company through the analytics tool may not be seen by a majority of people. In such a scenario, it is wise to make use of visual images and ensure that a significant chunk of the target audience have viewed the image and the underlying message along with it.

Presenting Regular and Unique Content – Another way of engaging the audience is by way of presenting them with informative and attractive content. The social media analytics tool can be used to schedule and keep track of the content being posted so that it remains unique and is therefore sought after by the audience.

Creating content around the popular posts – A social media analytics tool can provide Facebook or the google+ posts and tweets that have liked or shared in large numbers by the audience. These posts and tweets can then be used to develop indulging content and capture the attention of the target audience.

Focus on one social media channel – It is wise to focus your energy on a particular social media forum and develop content as per the forum’s requirements. With the aid of a social media analytics tool, it is easy to determine which social platform has more public chatter about the company and thereby makes the job simpler.

While there are multiple ways of devising a concrete social media plan, the steps mentioned above are some of the simplest ways of garnering maximum returns on social media.

Abhishek Tejpaul

Abhishek Tejpaul

Keeping the perfect harmony between the technical and business aspects of the product is where Abhishek finds his peace. As one of the developers who built ThoughtBuzz from the ground-up he knows the product inside out and constantly thinks of ways to make ThoughtBuzz more valuable everyday to the end-users. On a usual day you would find him in meetings, giving product demos and coding. He plans to start an exercise routine for himself one day (though he knows it will never happen) and loves to spend time with his family/friends.

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