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Business houses and entrepreneurs across the globe have experienced that making their products or services visible over the social media helps them garner utmost public attention and thereby renders them an effective way of selling the product. Thus, it is an apparent inducement that the social media platforms have evolved from being mere content sharing forums into effective tools of marketing.

However, according to Small Business Trends, a leading portal reporting on the latest social media trends, nine out of ten global companies made it public that they were unaware of the means of exploiting the social media forums for the good of their product.

The ten most powerful ways of using the social media as an effective marketing tool have been listed below:-

1.   Maximising Presence on Various Social Media Forums – While the golden rule of social media is to have a comprehensive coverage on one social media forum, it is also imperative to extend your presence on all prevailing social media forums. While companies may be complacent over their presence on Facebook, they have not explored Twitter, Instagram or even YouTube to imbibe the response of the target audience. A social media analytics tool presents them with the data on all social media forums for further evaluation.

2.  Citing the Content According to the Social Media Platform – Every social media platform serves a particular demography and caters to a certain kind of audience. YouTube is where the audience seeks videos of their choice, Instagram caters to their pictures and this is how your content must be while posting them on these websites.

3.  Spin Tales and Earn Miles – If you can make your social media analyst to churn out interesting narratives about your product, you are sure to win accolades among the consumers. Social media has made the people look forward to interesting tales and therefore they will shun any post that even hints at direct selling.

4.  More Images and Videos for Better Viewership – As you ponder why Facebook is making room for Instagram videos to be shared on its website and the reasons behind the enhanced popularity of Instagram and interestingly, the reasons remains simple. Visual images are more sought after as compared to text messages. Hence, by bringing in more video and image content on your social media forum, you can make it more attractive.

5.  Contests and Events – If there is a marginal dip on your social media pages, create an online event or a contest. You are sure to get back the desired viewership on your page or handle.

6.  Pamper the Audience with Freebies – Another effective way of engaging the audience on your social media page is by way of providing free articles, presentations and other informative content.

7.  Suitable Response to Every Query – Convince and Convert, a popular online reporting site, has asserted that more than 40 percent of the audience demand that their query should be answered within one hour. This is one way to assure them that you are indeed concerned for their cause.

8.  Target Mobile Social Media – Facebook has admitted that there is an year on year increase of nearly 50 percent in mobile users. This should give an idea that companies must increase their concentration on mobile sites.

9.  Educational Content for Better Viewership – Making use of educational content on social media forums lead to an increased following of nearly seventy percent. You therefore need to strategise your marketing technique and ensure that educational content is made available on your website.

10.  Social Listening – The right topics, context and the keywords that are being used by the audience play a vital role in defining the social marketing strategy. Acute social media listening can be established by means of effective social media analytics and made to good use as per the defined marketing strategy.

Abhishek Tejpaul

Abhishek Tejpaul

Keeping the perfect harmony between the technical and business aspects of the product is where Abhishek finds his peace. As one of the developers who built ThoughtBuzz from the ground-up he knows the product inside out and constantly thinks of ways to make ThoughtBuzz more valuable everyday to the end-users. On a usual day you would find him in meetings, giving product demos and coding. He plans to start an exercise routine for himself one day (though he knows it will never happen) and loves to spend time with his family/friends.

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